Our story began during a tumultuous time for Kenya and inadvertently its economy, owing to the 2007 Post Election Violence. Despite the unfavorable political and economic climate, our founder’s dream would not let up. It was the kind of dream that does not relent until it is realized; startling you awake with ideas in the dead of the night, forcing you to map out plans and strategies while the world sleeps.

Our founder has been passionate about sanitation and female hygiene for decades. Having worked in hospitality for over 30 years, she had a front row seat at witnessing the lack of proper solutions for the disposal of sanitary towels in establishments.

Only high-end organizations managed to provide suitable solutions, with an evident gap in the SME and MSME establishments, who had to try and find creative ways to uphold proper female hygiene in their premises. Her dream was born out of this need, making it her life’s mission to bridge this gap one bin at a time.